Rotala Plc

The parent company of Preston Bus Limited is Rotala Plc.

Rotala Plc is an AIM listed company, operating commercial and subsidised bus routes. Its clients are the public, local authorities, businesses and private individuals. Its presence in the UK concentrates in three main areas: Preston and the North West; the West Midlands and the South West. Bases at airports allow for country-wide coverage.
Each area of the UK is unique, and has its own specific transport requirements. For that reason, Rotala operates local depots run by managers with in depth knowledge of local areas and markets. The success achieved by this strategy proves that a community approach serves customers well. "Head-office" does not dictate local transport policy. Rotala empowers local managers to make their own decisions, delivering area focussed, high-quality services.
Rotala aims to create quality branded routes, using liveried vehicles recognisable as Rotala-owned. We believe passengers take confidence from knowing their local service has the backing of a large, UK-wide transport provider.

Other Rotala Plc companies and brands include: Diamond Bus, and Wessex